Blog Update: Divided by dialect
Blog Update: Embedding mobile communications
Blog Update: The Top 11 Communications Issues for 2011Industry: Pharmaceutical
Audience: Health Care Professionals and Consumers
Challenge: Create and launch a new corporate website, incorporating the company’s global identity components while reflecting the local operating company’s unique needs in a highly regulated industry.
Solution: Successfully launched the global company’s first bilingual website on time and under budget. Managed translation services as well as internal and external service providers in Europe and India to create and execute a functional and customer-focused architecture, and to appropriately transition highly-regulated information into the new format. Created and executed launch program to raise internal and external awareness of improved capabilities and tools.
Recognition: Launch of Canadian website recognized as a global best-practice and profiled throughout the company’s global communications network.
Industry: Technology
Audience: Fortune 500 Companies
Challenge: Define a market for, and launch a new global business-to-business service line.
Solution: Created an e-newsletter targeted to corporate executive officers at Fortune 500 companies, highlighting topical issues and trends in this new service line. Fostered partnerships with top-tier global trade publications including ComputerWorld and InformationWeek to successfully place associated by-lined and editorial articles. Managed lead generation and reporting process, helping the company to quickly turn readers into customers.
Recognition: The e-newsletter ran 19 issues over 10 months, and was translated and circulated by media in over 30 countries. In total, global circulation exceeded 30,000 opt-in, non-employee subscribers.
Industry: Health/Life Sciences
Audience: Executives and potential investors
Challenge: Create a unique presence and awareness for a specialty health service with the objective of either increasing business or divesting the company.
Solution: Worked closely with company leadership and business development officers to create and execute a corporate identity program, including consistent and clear messaging, visual identity components and web presence. Leveraged existing materials to produce a detailed sales aid to support business development.
Recognition: The company was sold to a larger global competitor within four months of the launch of the corporate website and identity components.
Industry: Travel & Tourism
Audience: All Internal Corporate and Hotel-based employees
Challenge: Facilitate ongoing content creation and production of internal communications publication, ensuring an appropriate mix of corporate and motivational messaging.
Solution: Successfully managed overall editorial and production requirements to create, produce and distribute a professional and motivational quarterly newsletter. Worked closely with Human Resources to ensure alignment to corporate priorities. Solicited and edited content from a diverse group of hotel-based contributors and audiences around the world.
Industry: Mining/Energy
Audience: Business Awards Luncheon
Challenge: Script a fifteen minute keynote speech for company CEO
Solution: Following in-depth technical research, including numerous conference calls with industry and regional experts in Africa and the Caribbean, successfully created a well-received address incorporating the presentation of awards, while simultaneously highlighting key industry policy issues.
Industry: Industry Association
Audience: Member company executives and policy decision makers
Challenge: Review existing newsletter to revive readership and relevance to audiences
Solution: Worked closely with association and member company leadership to redesign and refocus Association newsletter, in order to increase functionality and readability. Edited contributions from highly-technical authors and created new content to ensure a consistently clear and comprehensive newsletter that advanced the Association’s policy objectives.
Industry: Professional Services
Audience: International media
Challenge: Support a media outreach program to promote a global community-based corporate outreach day in 80 cities across 30 countries.
Solution: Created a full suite of template media materials with detailed guidance documents to help country-based firm leadership conduct local and relevant media outreach, including highly-adaptable press releases, media alerts, backgrounders and factsheets, accompanied by targeted message points and suggested quotes. Conducted over 50 hours of media training to provide counsel and share best practices with different geographic regions.
Industry: Nonprofit
Audience: Volunteers and Donors
Challenge: Provide a consistent tone-of-voice and editorial style for a website where content is provided by a diverse group of international field volunteers.
Solution: Conducted a thorough review of existing content from diverse contributors, and created a set of ‘universal guidelines’ to ensure sustainable consistency for all existing and future content. Reviewed and edited all existing website content to conform to guidelines. Managed submission and publishing process remotely using the company’s proprietary web-publishing software.
Recognition: The set of ‘universal guidelines’ for submitting content to the website was quickly formalized by the global communications department, and became a foundation for all future content.
Industry: Nonprofit
Audience: Community Media
Challenge: Enhance community awareness and drive media attendance for a fundraising event.
Solution: Created a set of compelling and targeted media outreach materials, including media release, backgrounders and factsheets. Worked with dozens of developing world artists to create a set of consistent and meaningful biographies. Secured attendance of local and community media at the event, as well as positive coverage in local community outlets.
Industry: Nonprofit
Audience: Potential donors
Challenge: Drive awareness and create a fundraising platform.
Solution: Worked with organizational leadership to refine messaging and to create a targeted fundraising package, including donor letters, backgrounders, bios, and recognition program. The volunteer group reached its objective on target and ahead of schedule.