The Communicator
Uncovering Value in Communications
Value can be a tricky thing. How do you properly attribute a value to the building of strong relationships and creation of trust; the enhancing of corporate reputations and the mitigation of crises; the engagement of employees and motivation of stakeholders?
It’s about more than mere metrics and ROI. Today’s smart communicators are finding ways to punch above their weight, stretch ever-tightened budgets and squeeze more from their existing tools and resources.
In this series of weekly blog posts, we look at a broad range of communications issues, tools and strategies to identify and uncover opportunities for communicators to add real value to their organizations.
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But in the end, it really comes down to the free exchange of ideas. So we don’t just welcome you to comment on our posts – we strongly urge you to submit any ideas, stories or counter-points (click here for submission guidelines) of relevance to the professional communicator.
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We hope this blog provides a level of value each week ... even though value can be a tricky thing.
Click here to read the latest posting.